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Korea Shopping Guide : Daiso Gems

Is it Cheaper to Shop at Supermarkets or Convenience Stores in Korea?

by K-Navigator 2026. 5. 4.

Yes, you can save 10% to 20% or more on your travel expenses by shopping at large supermarkets (Hypermarkets) such as Homeplus, E-mart, and Lotte Mart instead of convenience stores. While convenience stores like GS25 or CU are open 24/7 and offer the convenience of instant ramen stations, large supermarkets provide significantly lower prices and a wider selection of goods. Importantly, these hypermarkets allow for small, individual purchases—unlike warehouse clubs like Costco or E-mart Traders which require bulk buying.


Comparison: Convenience Stores vs. Large Supermarkets

Feature Convenience Stores (GS25, CU, etc.) Large Supermarkets (Homeplus, E-mart, etc.)
Price Premium (Standard Retail) 10-20% Cheaper
Accessibility 24/7 / Found on every corner Generally 10:00 AM – 10:00 PM
Bulk vs. Small Small/Single units only Both Small & Bulk units available
Best For Late-night snacks, quick ramen Souvenirs, fresh fruit, daily essentials

Strategic Locations in Seoul and Busan

To optimize your travel route, here are the key hypermarkets located near major tourist hubs:

Seoul (Central & Surrounding Areas)

  • Lotte Mart Zettaplex (Seoul Station): 405 Hangang-daero, Jung-gu, Seoul. (Ideal for tax-refund shopping before taking the KTX).
  • E-mart (Cheonggyecheon Branch): 400 Cheonggyecheon-ro, Jung-gu, Seoul. (Close to DDP and Dongdaemun Market).
  • Homeplus (Dongdaemun Branch): 133 Cheonho-daero, Dongdaemun-gu, Seoul.
  • Lotte Mart Zettaplex (Jamsil Branch): 240 Olympic-ro, Songpa-gu, Seoul. (Near Lotte World and Seokchon Lake).

Busan (Haeundae & Gwangalli Areas)

  • E-mart (Haeundae Branch): 511 Jwadongsunhwan-ro, Haeundae-gu, Busan. (Large facility near Haeundae's residential and hotel district).
  • Homeplus (Centum City Branch): 15 Centum dong-ro, Haeundae-gu, Busan. (Located in the heart of the shopping district near BEXCO).
  • Homeplus Express (Gwangan Branch): 625 Suyeong-ro, Suyeong-gu, Busan. (Convenient access for those staying near Gwangalli Beach).

Essential Checklist for International Travelers

  1. Operating Hours: Most stores are open from 10:00 AM to 10:00 PM.
  2. Mandatory Holidays (Crucial):
    • Seoul & Most Cities: Usually closed on the 2nd and 4th Sunday of every month.
    • Busan: Note that many large branches in Busan close on the 2nd and 4th Monday of every month. Note: Mega Mart Namcheon is no longer in operation.
  3. No Membership Required: Unlike Costco, you do not need a membership card to shop at Homeplus, E-mart, or Lotte Mart.

 


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